Today, Ollie Allgrove, an executive producer at The Mill, a video fx company, gave us a talk on how to exploit the resources that we have access to, to the best of their and our ability.
Ollie
- started as a runner for low budget short films
- Became a producer of promos/advertisement
- works for The Mill (themill.com) (most awarded advertisement company)
- he is an “artist, technologist and maker of all media working at the frontier of visual narrative”
Key Tips
- making a promo for the product: make sure the video is reflecting the emotions of the song and the image of the artist.
- writing a treatment: balance of words and photos - write it as a love-letter to the artist (attract the artist not the corporate scum) - tell the story with images more than text.
- make a storyboard / timeline: puts whole video into perspective - opportunity to change anything unwanted.
- producers must take the key points
- all about communication, a good treatment, and making people and the artist fall in love with the video.
- set an achievable goal of a final product, but make sure it pushes you and challenges your abilities.
- use the resources that you have and blow everyone away with how they were used so innovatively.
One main tip that really stuck with me was how important it was to innovatively use the resources that we have in order to blow everyone away with what you achieved.
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