3 Initial Music Video Ideas

(1) Coming Over - Dillon Francis & Kygo 

Original Video

My concept for this video is based around two different apartments with two different people living in them. 

 

A dull, bored and poor young man lives in his apartment which is dirty, boring, lifeless, grey and messy. He does not enjoy his life. He spends all his time staring through his window into a window in the opposite building. 





This window leads to the incredibly colourful, eccentric, vibrant and modern apartment, where a young, happy, clean, attractive and rich girl lives. He can just about see her dancing around to music and is mesmerised by the vibrance of life in that flat. The girl catches him peeking all the time and just ignores him and continues with her life, but one day she feels lonely and decides to call him over. 

When he arrives at the door, she lets him in and he becomes lost in the colour and vibrance of the flat (similar to when people enter "Willy Wonka's Chocolate Factory). 
But after a few minutes of taking it all in, he realises that even in a place filled with what looks like happiness, the girl struggles to stay positive, and that what she needed was somebody to connect with despite having every material thing she could ask for.

• Dillon Francis is a very playful and childish electron dance music artist. He loves to mess around and poke fun at other people, while creating very energetic music. Kygo has a clean and romantic image who creates melodic tropical music.
• The performance would be the young man lip-syncing the lyrics of the song in a very monotonous and emotionless way.
• Stylistic elements include the use of video effects to distort the colourful scene to look like a wonderland, dingy colour grade for the scenes in the man's flat.
• Some of the lyrics from the song ("all I can think about is coming over") indirectly link to the idea of the man craving to come over to the girl's flat. Originally written to express his craving for the girl (and sexual interaction with the girl), but my concept presents the idea the man purely wanting to discover what it's like inside the girl's apartment.
• The concept is quite romantic at first glance, but has a deeper meaning in that the grass may not always be greener on the other side (despite it seeming that way).

(2) MYSTYFARI - Jonty Harrison 



or

Recess - Skrillex



My concept for this video revolves around a group of girls taking over a school by starting various anarchic activities. For example, a large food/pillow fight, spray painting walls/trees/etc, and dancing on cars. "Mystyfari" is a track I personally made a year ago and it has this very obvious jungle vibe to it. I felt that the best way to present a jungle (without actually doing so) would be to use an energetic school situation, which led to the idea of a recess situation - "Recess". During the food fight, a tall rigid man in a suit holding a briefcase would be walking through the middle of this food fight in slow motion. 

Over time he would become more and more dirty, and gradually his angry face turned to a smiley expression. The girls would be in ripped uniforms and covered in paint while holding megaphones. 

There would also be a car (the headmaster's) that the girls climb onto and perform an aggressive dance routine on.

As an artist, I am a mixture of emotions and situations conveyed. I don't have a definitive style. Skrillex, however, is very playful and childish while being incredibly loud and aggressive - his main goal is to get people to have fun (similar to Dillon Francis).

Stylistic elements include lots of colour, childish (prep school) things, and anarchy.

(3) Dungeon - Jonty Harrison

(https://soundcloud.com/genranon/dungeondemo/s-hC6wP)

My final idea uses this drum and bass track I produced over the summer. This is an example of when my image as an artist has a darker energy to it. The concept consists of a young man, dirty and rotting, dancing like he is mad, behind rusty bars in an abandoned prison. He is raging and foaming at the mouth and is shaking the bars trying to get out, while smiling. His rags are torn and bloody, and flow as he dances. He also has chains attached to him that ripple and spark against the bars.

Shot idea: Place the small cage (with the man in it) in the middle of the studio with chiaroscuro lighting and circle the the cage with the camera on tracks/dolly.






There is also a little girl in Sunday dress playing the piano outside in the dingy woods. You could use really wide shots of this scene, and extreme close ups of the fingers on the keys.




Finally, there are are facial close ups of an old man in old army uniform, saying the phrase "... or expire". He also shows expressions of aggression and victory on his face.

Inspired by...