Week 3: Group Idea Feedback from Luke

On Thursday we pitched our 2 main group ideas to Professor Luke. He gave us some feedback on the ideas.



Summary of feedback for Foam Idea:

• Not enough elements in the foam video concept.
• Foam is easier to use than water/paint/etc. (its not as messy)
• Shooting with foam is time consuming - performers are dry - they then get wet/foamy - then they need to dry off and re-do their make up / hair.
• Foam is more boring than water (not as much variation in movement).
• Foam is related to cheesy pop - song choice needs to represent this better.

Solutions to Issues Raised:

• We could maybe use a children's ball pit instead of foam, or set up a foam party.
• First scene could show girl running a bath - use of water and foam liquid (slow-motion) = lots of aesthetically pleasing shots.
• Change the song to a happier/fun-based track.
• Shoot the girl blowing foam out of her hands onto the camera lens.
• Include shots of a little (white/black) dog/cat in a small bucket of foam - shaking foam off.
• Light up the foam using disco lights // colour it with food colouring.
• Add group of gospel singers in purple church robes clapping and backing vocals - cover them in foam.

Feedback for Split-Screen Dance Idea:

• Incredibly difficult to pull off -  a lot of planning needed - making sure the camera is the same height for both scenes, and both dancers are always in time.
• Both screens need to show dancers in real locations.

Solutions to Issues Raised:

• Remove narrative to idea.
• Create a purely dance video.
• Shoot it at two opposite looking locations in the city (one dirty back alley, and one smart street/park).

In conclusion, the group and I have decided to go ahead with the bubble/foam video concept. We now need to think of more elements to make the video denser, while deciding on a full-on pop/fun song...........