- Location: UK
- Genres of film they specialise in: Thriller, Drama, Horror, Fiction.
- Budget Size: High, but not over-commercialised
- Average target audience: Male, 18 - 50
- Similar Directing Style: Quentin Tarantino
- Initial ideas: Miramax, Dimension, Weinstein Co. and Columbia
- Product's target audience: Male, 18 - 40, Western society
Typical audience member profile:
- Male, 25
- Appreciates quality of film, strong taste, high standards
- UK/US suburban resident
- Looks after his home and cares for his family
- Interested in: Thrillers, Dramas, Horrors
- Enjoys heart-pounding tension and adrenaline
- Most-likely educated to a relatively high standard
- Middle-income
Features the Audience can Relate to:
- Student-life
- Family and friends worrying about you or vice-versa
- Home and family life
- You and siblings growing up
- Being home-alone
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